Vision: The future
Saudi doesn’t need to copy the global luxury trends; let alone follow it. We are in our essence luxury. I aim to cultivate brands that speak true Arabic, dream globally, and feel like home.
Why I'm choosing Business
luxury stopped being about the "product" a long time ago, the essence that makes something "luxurious" is how it carries itself; its history, its fans, and its future. I see that luxury in Saudi Arabia, we are rich - not in a monetarily sense only (although we excel in that as well), but in a sense of resilience over the years, and integrating our history with the future such as the continuous developments in Diriyah. That's why I'm choosing to study my bachelors in business - because I want to be part of the future that shapes what my people so wholeheartedly deserve.
My inspiration is my country and my people, saudi arabia is already becoming the hub of "all things new", whether its fashion, music or art, my government's support for its citizens wellbeing is what drives the future, and I'm afraid most business dont understand that yet. Our history is built on respecting, socializing and connecting with others which is how you build luxury.
If I'm admitted to your university, I promise to bring my curiosity, passion and academics full throttle. What I can guarantee is that the next 4 years will be an unforgettable experience for us all.
The next 10 years?
I'm drawn to Barcelona due to its rich culture: fashion hub, music hub, art hub. Its a city that pulls you in, drags you, consumes you before you even know it - that is why I'm planning to do my masters there with a specialization in Luxury. I believe in a global-centric mindset, which is why I have spent my past few years travelling as much as I can. in 10 years, I see myself back in Saudi Arabia as a CRM country leader. My passion is people, my drive is people - and I want to relay this passion to businesses so they can connect with their consumers on a different level.
